In which Indonesia groks the West
If there is one western food item that Southeast Asia seems to have fully understood and succeeded in reproducing, it is donuts (Edit: now all we have to do is teach them about cheese). One presumes that this is because over there deep frying is a way of life.
Nowhere is this better illustrated than Indonesia’s J. Co. Donuts & Coffee.
It’s kind of like a Tim Horton’s, I guess, except with way more donuts and it’s, uh, Asian. They’ve got about every flavour of donut you might imagine there, and quite a few you might not (I’m looking at you, durian flavour).
The line ups to get into a J. Co are ridiculous. I mean, they’re good donuts, but let’s control ourselves a bit, please.
This is a very short line, and by no means the entirety of it.
I once asked an Indonesian guy to explain the secret of J. Co.’s success. I reproduce his answer here for dramatic effect:
Watch out, Dunkin’-fuckin’-Donuts. You’re goin’ down.
